Just Women’s Sports Announced As New WNBA Emerging Media Partner

Just Women’s Sports, a media company dedicated solely to women’s sports content has just announced an exclusive emerging media partnership with the WNBA ahead of the league’s 30th season.

As part of the partnership, Just Women’s Sports will distribute official WNBA game highlights across its digital and social platforms, support league marketing efforts, and work with the WNBA to develop sponsored content opportunities throughout the season, with a marquee presence at the 2026 All-Star Game.

This is a landmark partnership for the company, as they have been working directly with the NWSL, and will now be operating in and assisting the two most followed and watched women’s professional sports leagues in the United States.

Just Women’s Sports founder and CEO Haley Rosen said about the deal, “I think this is a huge opportunity on both fronts. We have had a great relationship with the WNBA for a long time and we are really excited to formalize this and put our two brands together.”

She further explained, “Obviously the WNBA has just exploded into a total juggernaut, but also our belief is that this is just the beginning of the ride. I think the ability to team up, absolutely pours gas on the fire, this is huge for both sides.”

She continued, “For them, we touch a 115 million monthly, I think we have built a home base for women’s sports fans. I think it is a partnership that makes a ton of sense.”

Just Women’s Sports Audience Reach and Business Growth

Just Women’s Sports is a force in the media space, as it has established and built a core audience in just six years since its launch in 2020. To date, the company has 4.5+ million cross-platform followers and a month reach across their digital and social platforms of 115 million.

Their revenue has more than doubled year-over-year and they have been able to secure partnerships with Fortune 500 companies including Amazon Prime, Ally, Microsoft, Google, Planet Fitness, Under Armour, Culver’ and Intuit Turbo Tax. These companies are hungry for the Just Women’s Sports audience that is young and digital first.

Their investor portfolio includes several venture capitalist funds, but also athlete investors in Kevin Durant, Billie Jean King, Allyson Felix, Abby Wambach, Hilary Knight and Sam Kerr.

Just Women’s Sports Investment in Women’s Basketball

Just Women’s Sports has already highly invested in women’s basketball, reflected by the recent launch of Court Vision, a weekly women’s basketball talk show hosted by WNBA legend Angel McCoughtry and veteran broadcaster Ros Gold-Onwude, as well as Between the Lines, a series hosted by basketball icon Lisa Leslie.

Rosen expressed the importance of having former players and women’s sports media veterans at the forefront of their digital series, talking and providing authentic storytelling about women’s sports and athletes. She said, “I think for a long time, it was difficult to follow women’s sports, get the basics, the news, the highlights, and see the standings. I think we take it for granted on the men’s side, but that simply did not exist on the women’s side for years.”

She continued, “That was the muscle we were bound and focused on for years. We feel like we have hit a point where that is bread and butter of what we do. We felt we were hitting the point where fans wanted us to go deeper. We felt it was really important to start building out trusted voices, this roster of authority about the leagues, and what is going on.”

Further, Rosen believes the job of Just Women’s Sports is to “onboard the next 10 million women’s sports fans” and “make it easy to be a fan, easy to consume the content, easy to engage and go deeper and have these conversations” around this space, like the WNBA.

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This article was originally published on Forbes.com