Smart budgeting in the IPL: How analytics can help brands maximise impact and minimize waste Guest Post Latest Stories Social Media Smart budgeting in the IPL: How analytics can help brands maximise impact and minimize waste Social Samosa April 30, 2026 Every year, brands face one of the fiercest advertising challenges in the country during the IPL season.... Read More Read more about Smart budgeting in the IPL: How analytics can help brands maximise impact and minimize waste
Capturing the first 8 seconds: Why advertising needs to adapt to shrinking attention spans Guest Post Latest Stories Social Media Capturing the first 8 seconds: Why advertising needs to adapt to shrinking attention spans Social Samosa April 29, 2026 It’s not that attention spans are shrinking. People just have less tolerance for boring. We hear this all... Read More Read more about Capturing the first 8 seconds: Why advertising needs to adapt to shrinking attention spans
